Critique of 《Longitudinal comparison of Finnish and US online shopping behavior among university students: The five stage buying decision process》
This article is a well-organized research paper that clearly describes the process of the research and expresses the ideas of the authors.
The authors’ purpose is to “investigate different online shopping behaviours” (Charles Comegys, Mika Hannula and Jaani Váisánen, 2006, Journal of Targeting, Measurement and Analysis for Marketing, page 336). They collected samples among university students in the U.S. and Finland, both of which are leading countries in the field of Information and Communication Technology. Finally they found several important factors that exert influence on online purchasing behaviors. Their intended audience may be the people who are not equipped with any ecommerce knowledge but are eager to learn something about it. Though the authors use many professional terms in the paper, they explain them clearly in simple language, which makes the essay scientific and accessible.
The authors arranged the paragraphs logically and the essay is easy to read. First of all, they explain the “five-stage buying decision process” (Charles Comegys, et.al, 2006, page 337), which enables the readers to understand how the writers designed the research for the “five-stage buying decision process” (Charles Comegys, et.al, 2006, page 337) is the writers’ serves as the writers’ unique approach to the investigation. Then the authors went on to describe the hypotheses they made after studying the “five-stage buying decision progress” (Charles Comegys, et.al, 2006, page 337), which is quite reasonable and easy for readers to understand. Later the authors described the methodology of their investigation in detail, discussed the results and drew the conclusion. There are no abrupt turns in the whole process and the whole essay is logical, united and coherent.
Besides that, the authors’ evidences are believable for they never forget to point out the sources. This research paper helps me to understand online shopping behavior better. Though we can predict those factors that might have some impacts on online purchasing behaviors, it’s good to know how the results come out. The sentence: the frequency of need recognition has a greater influence on the number of goods bought from the internet than the frequency of online purchase decisions themselves evokes a strong response from me. People are always delighted about new unexpected prospects so the possibilities of finding useful things on the internet really make me excited. However buying things that you know you will get is not so interesting.
In conclusion, the research enlarges my knowledge, evokes my interest in this field. On the whole, it is a successful essay.
Tuesday, August 7, 2007
Reading Report#4--Summary
Summary of 《Longitudinal comparison of Finnish and US online shopping behavior among university students: The five stage buying decision process》
In “Longitudinal comparison of Finnish and US online shopping behavior among university students: The five stage buying decision process”, in Journal of Targeting, Measurement and Analysis for Marketing, July 2006, the authors Charles Comegys, Mika Hannula, Jaani Váisánen “investigate the online purchasing behavior” (Charles Comegys, et.al, 2006, page 336) by comparing samples collected among university students in the U.S. and Finland, both of which are leading countries in the field of Information and Communication Technology. At the beginning, the authors introduce the “five-stage buying decision process” (Charles Comegys, et.al, 2006, page 337), which consists of “need recognition, information search, evaluation of alternatives purchase decision and postpurchase behavior” (Charles Comegys, et.al, 2006, page 337). By studying the model, the authors come up with several hypotheses focused on different factors’ impact on online shopping behavior and do research in the U.S. and Finland. By analyzing the collected statistics, the authors showed us some important conclusions. They state that online shopping is continuously gaining popularity in both the U.S. and Finland, while Finnish students show a gender gap in online shopping. Besides that, they claim that some products are gaining popularity due to the Internet. The writers also state that the “Net Generation” (Charles Comegys, et.al, 2006, page 353) has contributed a lot to the booming of electronic commerce. Finally they point out cultural differences play a significant role in different online purchase behaviors.
In “Longitudinal comparison of Finnish and US online shopping behavior among university students: The five stage buying decision process”, in Journal of Targeting, Measurement and Analysis for Marketing, July 2006, the authors Charles Comegys, Mika Hannula, Jaani Váisánen “investigate the online purchasing behavior” (Charles Comegys, et.al, 2006, page 336) by comparing samples collected among university students in the U.S. and Finland, both of which are leading countries in the field of Information and Communication Technology. At the beginning, the authors introduce the “five-stage buying decision process” (Charles Comegys, et.al, 2006, page 337), which consists of “need recognition, information search, evaluation of alternatives purchase decision and postpurchase behavior” (Charles Comegys, et.al, 2006, page 337). By studying the model, the authors come up with several hypotheses focused on different factors’ impact on online shopping behavior and do research in the U.S. and Finland. By analyzing the collected statistics, the authors showed us some important conclusions. They state that online shopping is continuously gaining popularity in both the U.S. and Finland, while Finnish students show a gender gap in online shopping. Besides that, they claim that some products are gaining popularity due to the Internet. The writers also state that the “Net Generation” (Charles Comegys, et.al, 2006, page 353) has contributed a lot to the booming of electronic commerce. Finally they point out cultural differences play a significant role in different online purchase behaviors.
Monday, July 30, 2007
Reading Report#3--Critique
Critique of 《E-Finance: An Introduction》
In “E-Finance: An Introduction”, the author wants to introduce a new type of finance – E-finance by describing electronic technology’s impacts on financial services firms, payment systems and securities markets. This essay is for those readers who have a little knowledge of finance for the author employs many professional terms. The structure of the essay is quite clear and every paragraph is logically organized. At the beginning of each passage there is a suitable topic sentence and the author uses precise definition, reasonable analysis and various examples to support the topic sentence. For instance, when describing “disintermediation”, the author explains many important concepts like liquidity, securitization and so on in order to help readers understand the reasons of disintermediation. Besides that he also uses believable facts such as a recent Federal Reserve Board Report to elaborate the main idea. In conclusion, the author displays the facts and his own opinions very well to enable readers learn a lot from his essay.
In “E-Finance: An Introduction”, the author wants to introduce a new type of finance – E-finance by describing electronic technology’s impacts on financial services firms, payment systems and securities markets. This essay is for those readers who have a little knowledge of finance for the author employs many professional terms. The structure of the essay is quite clear and every paragraph is logically organized. At the beginning of each passage there is a suitable topic sentence and the author uses precise definition, reasonable analysis and various examples to support the topic sentence. For instance, when describing “disintermediation”, the author explains many important concepts like liquidity, securitization and so on in order to help readers understand the reasons of disintermediation. Besides that he also uses believable facts such as a recent Federal Reserve Board Report to elaborate the main idea. In conclusion, the author displays the facts and his own opinions very well to enable readers learn a lot from his essay.
Reading Report#3--Summary
Summary of 《E-Finance: An Introduction》
In “E-Finance: An Introduction”, in Journal of Financial Services Research, 2002, the authors Franklin Allen, James Mcandrews, Philip Strahan define E-Finance as “the provision of financial services and markets using electronic communication and computation” (Franklin Allen, James Mcandrews, Philip Strahan, 2002, page 5). First of all, they discuss the different impacts—“disintermediation, consolidation and access to credit “ (Franklin Allen, James Mcandrews, Philip Strahan, 2002, page 10, page 12 and page 13) e-finance technologies exert on financial services firms, including financial intermediaries, insurance and security firms. Later they describe the development of a personal online payment system “in response to a specific demand – online auctions” (Franklin Allen, James Mcandrews, Philip Strahan, 2002, page 19). At last, the writers talk about the information and communication technology’s impact on different financial markets. They state that both the stock market and the foreign exchange market employ electronic trading to a large scale while the bond market barely makes use of electronic trading. In conclusion, they claim that the common access to Internet will endow e-finance with more and more opportunities.
In “E-Finance: An Introduction”, in Journal of Financial Services Research, 2002, the authors Franklin Allen, James Mcandrews, Philip Strahan define E-Finance as “the provision of financial services and markets using electronic communication and computation” (Franklin Allen, James Mcandrews, Philip Strahan, 2002, page 5). First of all, they discuss the different impacts—“disintermediation, consolidation and access to credit “ (Franklin Allen, James Mcandrews, Philip Strahan, 2002, page 10, page 12 and page 13) e-finance technologies exert on financial services firms, including financial intermediaries, insurance and security firms. Later they describe the development of a personal online payment system “in response to a specific demand – online auctions” (Franklin Allen, James Mcandrews, Philip Strahan, 2002, page 19). At last, the writers talk about the information and communication technology’s impact on different financial markets. They state that both the stock market and the foreign exchange market employ electronic trading to a large scale while the bond market barely makes use of electronic trading. In conclusion, they claim that the common access to Internet will endow e-finance with more and more opportunities.
Saturday, July 21, 2007
Reading Task #2
Summary of 《 Digital Economy 》
Chapter 4
In “Reduction of Transaction Costs by Using Electronic Commerce in Financial Services: An Institutional and Empirical Approach” in “Digital Economy”, chapter 4, Harbhajan Kehal & Varinder P. Singh, 2005, the authors Thomas Pfahler & Kai M. Grebe, University of Bayreuth, Germany reveal the positive impact of Information and Communication technology on transaction costs reduction in financial services. The authors claim that e-commerce is crucial to financial institutions. Employing “the basic principles of New Institutional Economics” (Thomas Pfahler & Kai M. Grebe, 2005, Page 63), they created a cost model that focuses on the changes of transaction costs under the influence of different technologies—“manual, mail, phone, fax, BTX, online and mobile” (Thomas Pfahler & Kai M. Grebe, 2005, Page 68). In this way, the writers drew the conclusion that electronic commerce is one of the most effective ways to reduce the cost of transactions, which can be proved by “empirical considerations” (Thomas Pfahler & Kai M. Grebe, 2005, Page 72)
Chapter 4
In “Reduction of Transaction Costs by Using Electronic Commerce in Financial Services: An Institutional and Empirical Approach” in “Digital Economy”, chapter 4, Harbhajan Kehal & Varinder P. Singh, 2005, the authors Thomas Pfahler & Kai M. Grebe, University of Bayreuth, Germany reveal the positive impact of Information and Communication technology on transaction costs reduction in financial services. The authors claim that e-commerce is crucial to financial institutions. Employing “the basic principles of New Institutional Economics” (Thomas Pfahler & Kai M. Grebe, 2005, Page 63), they created a cost model that focuses on the changes of transaction costs under the influence of different technologies—“manual, mail, phone, fax, BTX, online and mobile” (Thomas Pfahler & Kai M. Grebe, 2005, Page 68). In this way, the writers drew the conclusion that electronic commerce is one of the most effective ways to reduce the cost of transactions, which can be proved by “empirical considerations” (Thomas Pfahler & Kai M. Grebe, 2005, Page 72)
Sunday, July 15, 2007
Reading Report 1#
In《Socio-Economic Impacts and Influences of E-Commerce in a Digital Economy》in《Digital Economy》, chapter 1, Harbhajan Kehal & Varinder P. Singh, 2005, the author Sushi K. Sharma analyses the impacts and influences of Digital Economy in various aspects. At the beginning he gives the definition that Digital Economy is “ a convergence of communications, computing and information” (Sushi K. Sharma, Page 3, Digital Economy, 2005). Then he discusses “the positive influence of E-commerce for Business” (Sushi K. Sharma, Page 3, Digital Economy, 2005), which benefits both suppliers and customers. Later he talks about Digital Economy’s impacts and influences on society, which includes “digital divide, marginalization, social Isolation, loss of Individuality, privacy invasion and changes of local, social and political values” (Sushi K. Sharma, Digital Economy, 2005). After that he shows the reader how Digital Economy exerts its influence on economy, which consists of “organizational changes of enterprises, negative impacts on local business and community, the inconvenience caused by bundling or tying arrangements, negative effects on tax and employment, the formation of a competitive market, the impact on prices and the threat to SMEs” (Sushi K. Sharma, Digital Economy, 2005). Finally he concludes that electronic commerce brings both positive and negative impacts.
Thursday, July 12, 2007
My life at YUELI
Life here is quite interesting. We are required to read a lot of things and I am happy about that. I like reading but usually I have little time to read at university. Now I have got the chance to read a lot of things. Great!
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